Atlas Iron is an Australian owned iron ore company, mining and exporting direct shipping ore from its operations in Western Australia’s Pilbara region.

Coming from a diminished content position, Atlas Iron needed a digital facelift to represent their offering uniquely whilst simultaneously attracting quality talent.

We delved deep into what makes Atlas tick to deliver quality imagery that captured their story and portrayed their ‘indomitable spirit’ culture.

The result? A revamp of Atlas’ entire website with highly impactful imagery that established Atlas’ credibility by nailing the first impression.

Through individual ‘meet the team’ videos, Atlas was able to showcase their company strengths – their People – with a targeted approach to talent acquisition.