Creative Strategy

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LOGO MAILLIST OSPREYCREATIVE.COM

icon 4 what we do ospreycreative.com Creative Strategy

Running a campaign without a creative strategy is like attempting to drive without knowing the destination, travel time, or direction of travel.

Sure, there are instances where a fully vetted creative strategy may not be necessary. But in most cases, having one serves a crucial role in ensuring that deliverables and creative assets are designed with intention for maximum impact.

Let’s Talk!

icon 4 what we do ospreycreative.com Creative Strategy

LOGO MAILLIST OSPREYCREATIVE.COM

Running a campaign without a creative strategy is like attempting to drive without knowing the destination, travel time, or direction of travel.

Sure, there are instances where a fully vetted creative strategy may not be necessary. But in most cases, having one serves a crucial role in ensuring that deliverables and creative assets are designed with intention for maximum impact.

Let’s Talk!

Our Approach

  • To figure out makes you tick: Your creative strategy must be tailored to your business objectives, so our specialists will get to know you and your company.
  • To identify where you sit in the market: As part of this process, we’ll review your existing marketing activities.
  • To spot gaps and opportunities: Armed with all this knowledge, we’ll then start creating your Creative Strategy.
  • To develop something bold: We’ll implement a custom creative strategy, using the most effective tactics and channels on social media, Google, and so forth to achieve your goals.
  • To continually optimise: We begin the ongoing process of testing and iterating your campaigns, learning and refining to improve the ROI.

Market Research

Asking the right questions, in the right way, to the right people, to assist your business planning and refine your marketing approach.

We use various techniques to gather information about your business, target audience and customers. By understanding your buyer’s problems, pain points and desired solutions, we can craft your messaging to appeal to them.

Market research provides insight into many facets: where your target audience and customers conduct their research, your competitor landscape, what’s trending in your industry, who makes up your market and their challenges and what influences purchases and conversions.

Storytelling

Connect people to brands by applying facts to real human experiences.

People are psychologically wired to enjoy a good story. Stories help your audience understand concepts, products and services because they can place themselves in the shoes of your characters.

Through deep research into your company, people and culture, we’ll identify the type of story that weaves into your brand narrative and overall image. Storytelling enables you to engage and create a deeper connection to your customers: you’ll build connections and relationships rather than talking at people or interrupting them with advertisements.

Distribution Strategy

How you share, publish and promote your content across various channels.

Great content is a waste if your audience doesn’t know it exists.

Distribution is an integral part of your content strategy: boost your brand awareness, collect loyal followers and encourage your readers to click, act, and become customers.

We use a methodology to carefully craft your distribution strategy that gets your content in front of – and consumed by – your audience.

Analytic Analysis & Optimization

Collection, measurement, analysis, visualisation and interpretation.

Data drives decision making. Analytics data not only tells you if your marketing is working, but it also tells you precisely how and where you can improve.

We’ll monitor and analyse your relevant marketing metrics, how they apply to marketing decisions and how to leverage them to grow your business and bottom line.

Campaign Development

Promote a specific company goal, such as raising awareness of a new product, across a combination of mediums – social media, email, print, advertising, television, radio or pay per-click.

Campaigns have a way of sticking with us long after an impression or purchase. Why? Campaigns make companies memorable. They promote a focused effort that guides consumers towards the desired action and give brands an identity, personality, and emotion.

To develop your campaign, we’ll integrate your company goals and objectives, craft messaging and imagery speaking directly to your audience, identify the highest yielding channels and monitor and evaluate along the way.

Let’s get creative!

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